The Development and Validation of Customer Compatibility Scale

Jianxin Li (), Xiang Gong () and Dan Liu ()
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Jianxin Li: Changsha University of Science and Technology
Xiang Gong: Changsha University of Science and Technology
Dan Liu: Changsha University of Science and Technology

A chapter in LISS 2013, 2015, pp 859-863 from Springer

Abstract: Abstract The central issue of this article was to explore a scale to measure customer compatibility. The research put forward the definition and dimensions of customer compatibility based on related reviews. The study successfully established a scale to measure customer compatibility which contains 24 items and five dimensions: background customer’s characteristics, background customer’ proportion, the words and deeds of background customer, direct language interaction and direct behavior interaction through exploratory factor analysis and confirmatory factor analysis.

Keywords: Customer compatibility; Scale development; Factor analysis (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_128

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DOI: 10.1007/978-3-642-40660-7_128

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