Research on Factors Affecting Mobile E-Commerce Consumer Trust

Yuan Liang ()
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Yuan Liang: Beijing Jiaotong University

A chapter in LISS 2013, 2015, pp 1023-1028 from Springer

Abstract: Abstract Based on the study of previous literature of e-commerce trust and Mobile business confidence, this Paper summarizes the factors influencing consumer trust in mobile e-commerce as three aspects: Consumers’ individual factors, Mobile commerce vendors’ factors and the factors of security, and established the theoretical model of these influencing variables and consumer trust innovatively. Finally, the paper presents suggestions on increasing consumer trust on mobile e-commerce and promoting China’s mobile e-commerce.

Keywords: Mobile electronic commerce; Trust; Effect factors; Security (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_153

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DOI: 10.1007/978-3-642-40660-7_153

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