Persuasive Technology and Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness

Muna Mohammed Alhammad () and Stephen R. Gulliver ()
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Muna Mohammed Alhammad: University of Reading
Stephen R. Gulliver: University of Reading

A chapter in LISS 2013, 2015, pp 1099-1103 from Springer

Abstract: Abstract Increasing interest in end users’ responses to e-commerce applications has raised the importance of theories that predict and explain users’ acceptance and use. This paper reviews theories and models of users’ acceptance and use in relation to “persuasive technology”, which is being extensively applied within the context of e-commerce. To justify the need to add consideration of ‘perceived persuasiveness’. We conclude by identifying variables associated with perceived persuasiveness, and highlight important future research directions in this domain.

Keywords: Persuasive technology; Behaviour; Perceived persuasiveness (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_165

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DOI: 10.1007/978-3-642-40660-7_165

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