Analysis of Strong Retailer’s Competitive Strategies in Dual-Channel Supply Chain with Service Considered

Bin Dan (), Zhenjing Qu (), Can Liu (), Xumei Zhang () and Haiyue Zhang ()
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Bin Dan: Chongqing University
Zhenjing Qu: Chongqing University
Can Liu: Chongqing University
Xumei Zhang: Chongqing University
Haiyue Zhang: Chongqing University

A chapter in LISS 2013, 2015, pp 129-134 from Springer

Abstract: Abstract This paper analyzes the competitive strategies of strong traditional retailer in a dual-channel supply chain consisting of a manufacturer, a strong traditional retailer and an electronic retailer. A Stackelberg model is built with the manufacturer as the leader and the two retailers as the followers. The results indicate that it is not an effective competitive strategy for the traditional retailer to depress wholesale price, the traditional retailer can improve its operating status through selling higher-value products and adjusting price and service via specific actions.

Keywords: Dual-channel supply chain; Strong retailer; Competitive strategy; Service diversity (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_18

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DOI: 10.1007/978-3-642-40660-7_18

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