Integration of the Culture Industry Chain Service Process Reengineering of Artron

Tong Liu () and Yan Gao ()
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Tong Liu: Beijing Institute of Graphic Communication
Yan Gao: Beijing Institute of Graphic Communication

A chapter in LISS 2013, 2015, pp 1201-1205 from Springer

Abstract: Abstract The Group Artron is a representative example of the combination of modern information technology and the cultural creation. In the traditional printing industry, Artron rely on existing resource advantages developing business like printing, internet, digital asset management, publishing, photography, high-emulation calligraphy & painting sales and exhibition, etc. These innovative operations make a breakthrough in the field called “declined industry” – printing industry. The newest “traditional print + IT technology + culture and artistic” business mode generated by Artron, ultimately become a new cultural industry chain. Parse the process of Artron recycling services procedure, analysis the insight of “Artron” business model and “Artron” Business model epitaxial effect.

Keywords: Artron; Informatization; Service process reengineering; Cultural industry chain; Business model (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_180

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DOI: 10.1007/978-3-642-40660-7_180

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