Research on the Perception of E-commerce Service Quality: Senior High School Students and College Students Are Taken for Example

Lijuan Tong () and Chen Lin ()
Additional contact information
Lijuan Tong: Capital Normal University
Chen Lin: Beijing Language and Culture University

A chapter in LISS 2013, 2015, pp 1259-1264 from Springer

Abstract: Abstract In e-commerce environment, service objects’ perception of e-commerce service quality has become one of the important indicators to evaluate the development of e-commerce. In this paper, by choosing some senior high school students and college students as research objects and taking their shopping experience on Taobao.com as example, the differences of different service objects in perceived e-commerce service quality are analyzed, and finally it is concluded that different service objects have different requirements and perception of e-commerce service quality.

Keywords: Service objects; E-commerce; Service quality; Perceived differences (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_189

Ordering information: This item can be ordered from
http://www.springer.com/9783642406607

DOI: 10.1007/978-3-642-40660-7_189

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().