The Analysis of Mobile Financial Competitiveness Based on Analytic Hierarchy Process

Mohua Lun () and Jingyuan Ma ()
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Mohua Lun: Beijing Jingbei Vocational and Technical College
Jingyuan Ma: Agricultural Bank of China

A chapter in LISS 2013, 2015, pp 265-270 from Springer

Abstract: Abstract As an important future strategy, mobile finance has significantly changed the banking industry. Competition in this field has become more complex as large numbers of participants joined in. Therefore, research on the competitiveness of mobile financial in the current environment is of vital importance to the development of mobile banking. In this paper we analyze the status quo of mobile financial participants, and build the mobile financial competitiveness analysis model by comprehensively using the analytic hierarchy process. Then we analyze the competitiveness of mobile financial participants. At last, we put forward a mode for commercial banking mobile financial business development.

Keywords: Mobile finance; Competitiveness analysis; Development mode (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_38

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DOI: 10.1007/978-3-642-40660-7_38

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