Optimum Retail Pricing Based on Price Comparison in Dual-Channel Supply Chain

Qi Xu (), Zheng Liu () and Jing He ()
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Qi Xu: Donghua University
Zheng Liu: Donghua University
Jing He: Shanghai Ocean University

A chapter in LISS 2013, 2015, pp 29-35 from Springer

Abstract: Abstract In the recent years, price comparison service is becoming more and more popular. Price comparison service facilitates price transparency and causes risk of price fluctuation. This study is to analyze pricing strategy of retailers in dual-channel supply chain by consideration of influence of price comparison service. Then, three kinds of retailer’s pricing decisions reacting to supplier’s pricing strategy based on price comparison information are discussed. Based on that, optimum retail pricing models are established. Finally, through numerical experiments, it is found that retailer’s sales price goes up with wider access to price comparison service.

Keywords: Price comparison service; Dual-channel supply chain; Optimum pricing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_4

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DOI: 10.1007/978-3-642-40660-7_4

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