The Development and Application of the Digital Fashion Virtual Showcase and Network Customized Business System

Changkuan Gao (), Shouzhong Hu () and Hongyan Hu ()
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Changkuan Gao: Shanghai University of Engineering Science
Shouzhong Hu: Shanghai University of Engineering Science
Hongyan Hu: Shanghai University of Engineering Science

A chapter in LISS 2013, 2015, pp 289-294 from Springer

Abstract: Abstract With the development of digital and information technology, the position of E-commerce in the retail formats is increasingly important. This article studies the core technology of public E-commerce platform of the clothing industry chain, which included personalized virtual display system for 3D human body model generation system, clothing dynamic presentation and virtual online fitting system functional modules. Finally, this article discuss the application of the business system, which aimed at supporting the public platform of the garment industry chain Ecommerce marketing and promoting the practical application and commercialization of the digital clothing in China.

Keywords: Digital clothing; Virtual showcase; Network customized (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_42

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DOI: 10.1007/978-3-642-40660-7_42

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