Development and Strategy of China’s B2C E-commerce

Xinsheng Ke () and Qi Sun ()
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Xinsheng Ke: Beijing Jiaotong University
Qi Sun: Beijing Jiaotong University

A chapter in LISS 2013, 2015, pp 391-396 from Springer

Abstract: Abstract E-commerce changes the habits of the customers in recent 10 years in China while B2C e-commerce which has more quality assurance gradually comes to be popular. Analyzing the changes in customer’s demand and the characteristics of e-commerce development in China, this paper puts forward that with the arrival of the era of e-commerce, more and more companies commit to the war online, which generate a greater need for the strategies of e-commerce development for the B2C enterprises in China.

Keywords: Strategy; E-commerce; Development (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_58

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DOI: 10.1007/978-3-642-40660-7_58

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