International Marketing of Education Services: Trends, Obstacles and Issues

Christina Tay ()
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Christina Tay: Chinese Culture University

A chapter in LISS 2013, 2015, pp 49-52 from Springer

Abstract: Abstract Education services has been going through a more complex value chain process as education institutions step into the international market and as information and communicative technology enables unlimited variations for breaking up the value chain. Many forces work together and form as push & pull forces as education institutions access international markets. This study examines the trends and obstacles in the international market access of education services, discusses key classification issues when by redefining education in the service context as well as provides suggestions for future research directions.

Keywords: Service marketing; International marketing; Education services (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_6

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DOI: 10.1007/978-3-642-40660-7_6

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