Matching Relationships Between Consumer Psychology and Digital Goods Rankings

Manyi Chen (), Qi Wang () and Hongzhi Liu ()
Additional contact information
Manyi Chen: Beijing University of Posts and Telecommunications
Qi Wang: Beijing University of Posts and Telecommunications
Hongzhi Liu: Beijing University of Posts and Telecommunications

A chapter in LISS 2013, 2015, pp 415-425 from Springer

Abstract: Abstract The production and development of digital goods profoundly changed the economic relationship and transformed trading methods. Among the large amount of information about digital goods, the information from Rankings are of prominent significance. With positive promotion affects, the good’s ranking impacts consumers as they make decisions about buying digital products. The object of this study will serve rankings and consumer psychologies, and the paper will offer references and suggestions for the customization of the mobile terminal. The research method combines both factor analysis and cluster analysis. Based on consumers’ values and lifestyles, the rankings are subdivided into three groups: reputation ranking, consumption behavior ranking and purchase intention ranking. We use a correspondence analysis method to conclude the matching relationship between different types of rankings and various consumption psychology groups.

Keywords: Ranking; Digital goods; Consumer psychology (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_61

Ordering information: This item can be ordered from
http://www.springer.com/9783642406607

DOI: 10.1007/978-3-642-40660-7_61

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().