Investigating the Effectiveness of the Seller Reputation Mechanism: An Empirical Study of Small Appliances

Ying Wang (), Lei Huang () and Yi Guo ()
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Ying Wang: Beijing Jiaotong University
Lei Huang: Beijing Jiaotong University
Yi Guo: Beijing Jiaotong University

A chapter in LISS 2013, 2015, pp 627-632 from Springer

Abstract: Abstract This paper attempts to obtain insights into the effectiveness of the seller reputation mechanism by an empirical study using online sales data of the small appliances. The metrics for measuring seller reputation are investigated and the measurement of the seller sales performance is analyzed. The sales data is collected for different sellers dealing with the same type of goods. Two types of small appliances are selected for the empirical study considering the quality homogeneity among different goods. Univariate analysis and the attribute selection technique are carried out to find out the effect of different seller reputation metric and the most significant factors. This study demonstrates that the user subjective assessment has a significant effect on the sales performance.

Keywords: Seller reputation; E-commerce; Univariate analysis; Attribute selection (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-40660-7_93

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DOI: 10.1007/978-3-642-40660-7_93

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