Corporate Reputation: A Definitional Landscape

Melisa Erdilek Karabay ()
Additional contact information
Melisa Erdilek Karabay: Bankacılık ve Sigortacılık Yüksekokulu, Marmara Üniversitesi

Chapter Chapter 12 in Corporate Governance, 2014, pp 229-240 from Springer

Abstract: Abstract Corporate reputation in recent times has continued to become very important in business and it, today, plays more decisive role in sustaining the growing presence of organizations in their many markets in terms of their future survival. The reputation of a company is shaped, developed or lost during its operations in its community and market. The reputation of a corporate entity, affects that entity’s activities and many other organizations it interacts with. Therefore, to gain a sustainable reputation over time and avoid the loss of reputation, maintaining good reputation should be considered as an important factor which will contribute to the organisation’s value creation ability. In contrast to the popular belief, any of loss of reputation by an entity will not be easy to gain back or compensate for. This study presents a discussion of corporate reputation, fundamental concepts that are found in the literature and the rising importance of reputation in today’s corporate changing environment.

Keywords: Corporate Social Responsibility; Intangible Asset; Corporate Reputation; Good Reputation; Corporate Image (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-45167-6_12

Ordering information: This item can be ordered from
http://www.springer.com/9783642451676

DOI: 10.1007/978-3-642-45167-6_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().