Information Seeking Behaviour and Usage on a Multi-media Platform: Case Study Europeana

David Nicholas () and David Clark ()
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David Nicholas: University of Tennessee
David Clark: CIBER Research Ltd.

A chapter in Library and Information Sciences, 2014, pp 57-78 from Springer

Abstract: Abstract The article examines the usage of the Europeana.eu website, a multi-lingual online collection of millions of digitized items from European museums, libraries, archives and multi-media collections. It concentrates on three aspects of use: (1) stickiness and site loyalty; (2) social media referrals; (3) that associated with virtual exhibitions. Three methods for obtaining the data are examined: Google analytics, ClickStream logs and http server logs. The analyses produced by Google Analytics are highlighted in the article.

Keywords: Information seeking; Google analytics; Log analysis; Multimedia website; Europeana (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-54812-3_6

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DOI: 10.1007/978-3-642-54812-3_6

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