Market Orientation in Higher Education

Christian Schierenbeck ()

Chapter Chapter 7 in Fixing Higher Education, 2013, pp 97-106 from Springer

Abstract: Zusammenfassung Chapters 4 through 6 discussed ways to trim educational costs. The following three chapters will explore ways to boost educational impact. The first step in the creation of educational impact is defining what students are supposed to learn. This chapter, then, is about designing a curricular offering that is conducive to the creation of educational impact. The first section of this chapter portrays the evolution from product orientation to market orientation among business enterprises. The second section discusses market distrust in traditional higher education. The final section explores ways to align higher education with market needs.

Keywords: High Education; Market Orientation; Business Enterprise; Core Curriculum; Product Orientation (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-658-00213-8_7

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