Introduction

Lena Christiaans

Chapter 1 in International Employer Brand Management, 2013, pp 1-10 from Springer

Abstract: Abstract “International economic development since the Second World War has been characterized by increasing international linkages and cross-border business activity of firms” (Backhaus, BÜschken,&Voeth, 2005, p. 3). This increased global activity of multinational corporations (MNCs) seems to be driven by a growing competition, which might originate from changes in consumer expectations, technological change, deregulation, and regional forces (Doole & Lowe, 2008).

Keywords: Multilevel Analysis; International Marketing; Empirical Part; Employer Branding; Organizational Attractiveness (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-00456-9_1

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DOI: 10.1007/978-3-658-00456-9_1

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