Theoretical Background and Literature Review

Lena Christiaans

Chapter 2 in International Employer Brand Management, 2013, pp 11-49 from Springer

Abstract: Abstract Employer branding is a relatively new field in research and management. Scientific literature on the topic is still scarce whereas quite a few management handbooks have evolved in recent years (cf. Backhaus & Tikoo, 2004; Edwards, 2010; Sutherland et al., 2002). Employer branding and its related concepts, such as employer attractiveness, are characterized by a lack of structure and some confusion with regard to definitions and termini (Sponheuer, 2009).

Keywords: Organizational Identity; Brand Equity; Psychological Contract; Corporate Reputation; Corporate Image (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-00456-9_2

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DOI: 10.1007/978-3-658-00456-9_2

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