Discussion of Empirical Findings

Lena Christiaans

Chapter 6 in International Employer Brand Management, 2013, pp 203-230 from Springer

Abstract: Abstract One of the main objectives of this research was to assess to which extent students’ importance ratings of employer attractiveness attributes differ across countries, and to identify influences which explain the variance in these ratings. A main goal was to enrich the research field of Employer Branding through the conduction of a cross nationalmultilevel analysis, incorporating individual difference variables as well as national culture and economic development characteristics with regard to their potential impact on attribute evaluations.

Keywords: Professional Development; Cultural Dimension; Multilevel Analysis; National Culture; Uncertainty Avoidance (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-00456-9_6

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DOI: 10.1007/978-3-658-00456-9_6

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