Overview on Online Advertising

Sebastian Klapdor

Chapter 2 in Effectiveness of Online Marketing Campaigns, 2013, pp 7-27 from Springer

Abstract: Zusammenfassung This section provides an overview on online advertising, which is important for the course of the thesis. Key definitions for online marketing and advertising are first provided to differentiate between the individual concepts.

Keywords: Public Relation; American Market Association; Online Advertising; Advertising Message; Online Channel (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-658-01732-3_2

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