Conclusion, Implications, and Outlook

Sebastian Klapdor

Chapter 6 in Effectiveness of Online Marketing Campaigns, 2013, pp 103-115 from Springer

Abstract: Zusammenfassung The relevance of online advertising has substantially increased in the past several years (Section 2.2). However, both research and practice have not been able to keep pace and develop a structured body of knowledge in this area.

Keywords: Integrate Framework; Navigation Channel; Online Advertising; Online Channel; Campaign Management (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-658-01732-3_6

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