Der Guerilla-Ansatz

Katharina Hutter () and Stefan Hoffmann
Additional contact information
Katharina Hutter: Technische Universität Dresden
Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel

Chapter 1 in Professionelles Guerilla-Marketing, 2013, pp 3-22 from Springer

Abstract: Nach der Lektüre dieses Kapitels können Sie… die Problematik der sinkenden Werbeeffizienz nachvollziehen. das Reaktanz-Konzept verstehen. die Notwendigkeit innovativer Marketing-Methoden erkennen.

Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-02268-6_1

Ordering information: This item can be ordered from
http://www.springer.com/9783658022686

DOI: 10.1007/978-3-658-02268-6_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().