Emotional Mapping als grafisches Kontrollinstrument

Katharina Hutter (katharina.hutter@tu-dresden.de) and Stefan Hoffmann (stefan.hoffmann@bwl.uni-kiel.de)
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Katharina Hutter: Technische Universität Dresden
Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel

Chapter 13 in Professionelles Guerilla-Marketing, 2013, pp 165-172 from Springer

Abstract: Nach der Lektüre dieses Kapitels können Sie… Nutzen und Einsatzgebiete des Emotional Mapping erkennen. Emotional Mapping für Ambient-Maßnahmen anwenden und interpretieren. Ambient-Media anhand menschlicher Emotionen kategorisieren.

Date: 2013
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DOI: 10.1007/978-3-658-02268-6_13

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