Introduction to the study

Nicolas Lohr
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Nicolas Lohr: Dissertation University of Fribourg in Switzerland

Chapter 1 in Foreign Market Subsidiary Mandates, 2014, pp 1-7 from Springer

Abstract: Abstract Over the last fifty years the unit of analysis in the research field of international business (henceforth ‘IB’) has seen a shift from a country to a firm and recently to a subsidiary level. Looking ahead, scholars are encouraged “to study the linkages among the key units of analysis adopted in the previous fifty years, with a focus on the subsidiary as the key building block, taking into account the reality of regional strategy and structure for most MNEs” (Rugman, Verbeke & Nguyen, 2011: 779). Understanding the emergence, evolution and potential collapse of subsidiary mandates beyond original host markets not only links the aforementioned units of analysis, but it also allows an initial look at the dynamic nature of subsidiary internationalization as suggested by Blankenburg Holm, Drogendijk, Hohenthal, Holm, Johanson and Zander (2009).

Keywords: Foreign Market; Parent Company; Foreign Subsidiary; Subsidiary Level; Corporate Headquarters (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-02668-4_1

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DOI: 10.1007/978-3-658-02668-4_1

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