Strategic Management of Innovation in Life Science
Christian Schäfer ()
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Christian Schäfer: Böhringer Ingelheim GmbH
A chapter in Kompetenz, Interdisziplinarität und Komplexität in der Betriebswirtschaftslehre, 2013, pp 279-287 from Springer
Abstract:
Abstract In life science industries development projects for a new chemical entity (NCE) are generally associated with low probabilities of success compared to other industries. At start of development, an innovation project’s rate of success is only 4% to 7%, the time span of a project from start of development to the potential launch of a product being 10 years or even more. Thus, effective management of commercial risk and uncertainty becomes tremendously important.
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-03462-7_20
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DOI: 10.1007/978-3-658-03462-7_20
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