Co-Creation with Users at the Edges of Markets

Martin Hewing and Katharina Hölzle
Additional contact information
Martin Hewing: Universität Potsdam

Chapter 2 in Collaboration with Potential Users for Discontinuous Innovation, 2014, pp 44-68 from Springer

Abstract: Abstract In order to identify growth potential in new markets, organizations constantly need to tap new sources of knowledge, especially from existing and novel users. Studies have shown that idea impulses which emerge from less experienced users turned out to be more original. This paper seeks to improve and conceptualize the understanding of collaboration with even more distant users at the boundaries of markets in the context of exploration for discontinuous innovation. Commonalities of different terms coined throughout the innovation management literature, such as potential or emerging users, are identified and a comprehensive definition is derived. The merits expected to arise from collaboration with these users, identified from a comprehensive literature review, are aligned to literature on the degree of innovativeness and theories from creativity research. Instead of solely classifying individuals according to the dichotomy between either being a current user or a non-user, the notion of use experience, user knowledge and domain involvement will be applied to allow for a more fine grained and individually based classification of users. Finally, significant research gaps in the collaboration with potential users are drawn out which call for researchers’ attention in order to mitigate the struggles of organizations in explorative activities towards discontinuity.

Keywords: Potential User; Innovation Management; Current User; Innovative Activity; User Knowledge (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-03753-6_2

Ordering information: This item can be ordered from
http://www.springer.com/9783658037536

DOI: 10.1007/978-3-658-03753-6_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().