Results of the Survey

Nadine Chehimi
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Nadine Chehimi: Universität Trier

Chapter 6 in The Social Web in the Hotel Industry, 2014, pp 89-145 from Springer

Abstract: Abstract The questionnaire was sent out on Friday, 20th January 2012 as a part of a monthly hotel newsletter. The link leading to the questionnaire registered 1,293 unique clicks. In total, 940 participants completed the questionnaire. Since the participants could skip questions at their convenience, not every question received a response rate of 100%. The possibility of a double participation was not technically inhibited, however is considered to be small.

Keywords: Social Network; Information Search; Hotel Room; Occasional User; Travel Frequency (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-04544-9_6

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DOI: 10.1007/978-3-658-04544-9_6

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