Introduction

Patrick Planing ()
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Patrick Planing: Daimler AG

Chapter 1 in Innovation Acceptance, 2014, pp 1-10 from Springer

Abstract: Abstract The main purpose of this first chapter is to provide a comprehensive introduction to the research topic and the objectives of the present thesis. The chapter starts with an explanation of the research context, the acceptance of Advanced Driver-Assistance Systems. Next, the research aims and objectives are outlined and initial hypotheses are proposed, serving as a starting point and justification for the research. Thereafter the relevant stakeholders, involved in or affected by this research, will be highlighted.

Keywords: Initial Hypothesis; Governmental Institution; Stakeholder Analysis; German Market; Advance Driver Assistance System (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-05005-4_1

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DOI: 10.1007/978-3-658-05005-4_1

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