Introduction

Monika Maria Möhring ()
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Monika Maria Möhring: Technische Hochschule Mittelhessen

Chapter 1 in Innovation in a High Technology B2B Context, 2014, pp 1-16 from Springer

Abstract: Abstract In this book, I address the comprehensive complex of contemporary advanced industrial marketing. Drawing on the body of literature relating to products, service, innovation, and networks, I describe how new high technology products and services are brought to corporate customers. The notions of value and success in extant and newly created socio-economic high-technology exchange relationships are also discussed. The study evaluates the complexes of contractual commitment and continuance intentions, and devises an extended theoretical research agenda and an advanced methodology for examining the related dynamic phenomena.

Keywords: Procedural Justice; Innovation Network; Repertory Grid; Customer Engagement; Continuance Intention (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-05721-3_1

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DOI: 10.1007/978-3-658-05721-3_1

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