Corporate Culture as Coordination Mechanism

Dirk Morschett (), Hanna Schramm-Klein and Joachim Zentes ()
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Dirk Morschett: University of Fribourg
Hanna Schramm-Klein: University of Siegen
Joachim Zentes: Saarland University

Chapter 12 in Strategic International Management, 2015, pp 275-293 from Springer

Abstract: Abstract The concept of corporate culture has gained attention in International Management practice and research since the late 1970s. In particular, the success of Japanese companies with their different management style raised awareness of the so-called “soft factors” that strongly contributed to those companies’ success. This Chapter explains the phenomenon and development of corporate culture and describes its contribution to the coordination of an MNC.

Keywords: Multinational Corporation; Coordination Mechanism; Corporate Culture; Formal Coordination; Foreign Subsidiary (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-07884-3_12

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DOI: 10.1007/978-3-658-07884-3_12

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