Basic Types of Foreign Operation Modes

Dirk Morschett (), Hanna Schramm-Klein and Joachim Zentes ()
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Dirk Morschett: University of Fribourg
Hanna Schramm-Klein: University of Siegen
Joachim Zentes: Saarland University

Chapter 14 in Strategic International Management, 2015, pp 319-338 from Springer

Abstract: Abstract The choice of foreign operation mode is one of the most important components of an internationalisation strategy, since the operation mode determines the type and intensity of control over foreign market activity, necessary resource transfers and the associated risks. This Chapter provides an overview of different operation modes and highlights their various characteristics.

Keywords: Host Country; Operation Mode; Foreign Market; International Business Study; Resource Commitment (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-658-07884-3_14

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