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International Alliances

Dirk Morschett (), Hanna Schramm-Klein and Joachim Zentes ()
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Dirk Morschett: University of Fribourg
Hanna Schramm-Klein: University of Siegen
Joachim Zentes: Saarland University

Chapter 17 in Strategic International Management, 2015, pp 385-404 from Springer

Abstract: Abstract International alliances using cooperative relationships come in all shapes and sizes, often under the rubric of strategic alliances. This Chapter discusses the different types of international alliances and the motives and logic behind them.

Keywords: Strategic Alliance; Alliance Partner; Equity Alliance; Franchise System; International Alliance (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-07884-3_17

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DOI: 10.1007/978-3-658-07884-3_17

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