The Integration/Responsiveness- and the AAA-Frameworks

Dirk Morschett (), Hanna Schramm-Klein and Joachim Zentes ()
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Dirk Morschett: University of Fribourg
Hanna Schramm-Klein: University of Siegen
Joachim Zentes: Saarland University

Chapter 2 in Strategic International Management, 2015, pp 25-49 from Springer

Abstract: Abstract MNCs are exposed to two sets of strategic forces to which they must respond but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a fourfold typology of MNCs has been proposed based on the differing strengths of the two forces. More recently, the AAA-framework, comprising adaptation, aggregation and arbitrage, has been proposed as an improved concept to describe MNC strategies. Both frameworks are described in detail in this Chapter.

Keywords: Local Responsiveness; Multinational Company; Foreign Subsidiary; Strategic Orientation; Retail Sector (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-658-07884-3_2

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