Motives for Internationalisation

Dirk Morschett (), Hanna Schramm-Klein and Joachim Zentes ()
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Dirk Morschett: University of Fribourg
Hanna Schramm-Klein: University of Siegen
Joachim Zentes: Saarland University

Chapter 4 in Strategic International Management, 2015, pp 75-98 from Springer

Abstract: Abstract The aim of this Chapter is to clarify that internationalisation is not always driven by the desire to enhance sales, but that the motives for internationalisation can be manifold, with major consequences for market entry strategies, the coordination of international subsidiaries, country selection, organisation, etc.

Keywords: Host Country; Foreign Market; Entry Mode; Multinational Enterprise; Foreign Subsidiary (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-07884-3_4

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DOI: 10.1007/978-3-658-07884-3_4

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