The Role of Country Culture in International Management

Dirk Morschett (), Hanna Schramm-Klein and Joachim Zentes ()
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Dirk Morschett: University of Fribourg
Hanna Schramm-Klein: University of Siegen
Joachim Zentes: Saarland University

Chapter 9 in Strategic International Management, 2015, pp 199-225 from Springer

Abstract: Abstract Cultural differences within and between countries affect the way business is practised. The consideration of these cultural differences and sensitivity are crucial factors in cross-cultural management. This Chapter provides an overview on the core characteristics that differentiate cultures and their meaning for international business.

Keywords: International Business; Power Distance; Uncertainty Avoidance; Future Orientation; Gender Egalitarianism (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-07884-3_9

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DOI: 10.1007/978-3-658-07884-3_9

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