Theoretical Foundation – Path Dependence, Consumer Behavior, and Service Relationship Research

Benjamin Krischan Schulte ()
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Benjamin Krischan Schulte: Freie Universität Berlin

Chapter 2 in Staying the Consumption Course, 2015, pp 7-65 from Springer

Abstract: Abstract Not every decision made in consumers’ daily lives is alike and the phenomenon described in the introduction may only apply to certain situations. The first research question of this work breaks this phenomenon down to its constituting features.

Keywords: Switching Cost; Path Dependence; Cognitive Dissonance; Relationship Marketing; Consumer Decision (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-658-08788-3_2

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