A Model of the Consumer Lock-in Process in Service Relationships

Benjamin Krischan Schulte ()
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Benjamin Krischan Schulte: Freie Universität Berlin

Chapter 3 in Staying the Consumption Course, 2015, pp 67-92 from Springer

Abstract: Abstract In the previous section, a wide array of relevant research was covered, the interrelations between the different research fields were outlined and propositions were derived to capture the essence of what constitutes a consumer lock-in process and its potential of ending in lock-in. The goal of this section is collecting and connecting the derived concepts and propositions in forming a foundational model for the analysis of path dependence and individual lock-in in service relationships. This section aims at developing such a model based on the findings of the theoretical foundation.

Keywords: Switching Cost; Path Dependence; Cognitive Dissonance; Customer Participation; Goal Commitment (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-08788-3_3

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DOI: 10.1007/978-3-658-08788-3_3

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