Hedonic and Utilitarian Motivations of Social Network Site Usage

Claus-Peter H. Ernst ()

A chapter in Factors Driving Social Network Site Usage, 2015, pp 11-28 from Springer

Abstract: Abstract Social Network Sites (SNSs) such as Facebook bring users enjoyment, which positively influences their Actual System Use. Whereas this finding is consistent across different studies and confirms hedonic motivations for SNS use, the question whether utilitarian motives also influence users’ usage behavior remains open. Indeed, the findings concerning the influence of Perceived Usefulness differ substantially. Building on both the hedonic and utilitarian foundations of the Technology Acceptance Model, we study whether SNS usage is determined by hedonic motivations, utilitarian motivations, or both. We find that SNSs are dual technologies since both Perceived Usefulness and Perceived Enjoyment are critical influence factors of their Actual System Use. SNS usage is thus determined by both hedonic and utilitarian motivations.

Keywords: Behavioral Intention; Technology Acceptance Model; Standardize Root Mean Square Residual; Average Variance Extract; Perceive Usefulness (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-09918-3_2

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DOI: 10.1007/978-3-658-09918-3_2

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