Review of the Literature

Jan Posthumus ()
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Jan Posthumus: Baden-Wuerttemberg Cooperative State University Loerrach

Chapter 2 in Use of Market Data in the Recruitment of High Potentials, 2015, pp 17-67 from Springer

Abstract: Abstract With the introduction of marketing in the second half of the last century, the focus of companies shifted from a product-centered orientation toward a market orientation (Leeflang, 2011). According to Kotler and Armstrong (2010), successful contemporary companies are preoccupied with “understanding and satisfying the needs of their customers in well-defined markets” (p. 28). Similarly, the focus of high-potential recruitment has started to shift from a vacancy-oriented approach toward a talent-oriented approach (Trost, 2012). According to Boudreau and Ramstad (2005), talent segmentation therefore becomes as vital to an organization as customer segmentation is in marketing of products and services.

Keywords: Market Research; Human Resource Management; Business Strategy; Customer Relationship Management; Contingency Theory (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-658-10376-7_2

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