Conclusion, Limitations, and Recommendations

Jan Posthumus ()
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Jan Posthumus: Baden-Wuerttemberg Cooperative State University Loerrach

Chapter 5 in Use of Market Data in the Recruitment of High Potentials, 2015, pp 149-158 from Springer

Abstract: Abstract The purpose of this study was to explore and assess the implementation of segmentation and targeting to recruit high potentials in the pharmaceutical industry in Europe and the United States. Grounded theory method and the contingency theory were used to develop a model to aid human resource professionals in assessing under which circumstances segmentation and target marketing can add value to the recruitment process. The findings of the study confirmed that internal and external factors, as predicted by the contingency theory, influenced the use of HR and recruitment strategies in the pharmaceutical industry.

Keywords: High Potential; Pharmaceutical Industry; Contingency Theory; Ground Theory Method; Human Resource Professional (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-10376-7_5

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DOI: 10.1007/978-3-658-10376-7_5

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