Corporate Portfolio Analysis

Ulrich Pidun
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Ulrich Pidun: Boston Consulting Group

Chapter 4 in Corporate Strategy, 2019, pp 55-93 from Springer

Abstract: Abstract At the heart of corporate strategy development is the analysis of the existing corporate portfolio of activities. From its inception, the concept of corporate-level strategy has been strongly related to the analysis of the corporate portfolio. In the present chapter we will give an overview of the different approaches of portfolio analysis and put them into perspective, explain how to select the appropriate approach for a given company situation, describe how to operationalize the different portfolio lenses and avoid typical pitfalls, and explain how to derive conclusions from the analysis for individual portfolio units as well as for the overall portfolio.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-25426-1_4

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DOI: 10.1007/978-3-658-25426-1_4

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