Corporate Portfolio Strategy

Ulrich Pidun
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Ulrich Pidun: Boston Consulting Group

Chapter 6 in Corporate Strategy, 2019, pp 127-140 from Springer

Abstract: Abstract We are now in the central chapter of this book and can turn to the formulation of the corporate portfolio strategy. It is arguably the most important element of corporate strategy, and many managers use the terms portfolio strategy and corporate strategy almost interchangeably. We have all ingredients together: agreement on the corporate ambition, financial objectives, and guardrails for mission and vision (Chap. 2 ); a clear understanding of the corporate capabilities on which the future strategy can be built (Chap. 3 ); a candid evaluation of the existing strategic business units through different lenses and of the overall value-creation potential and balance of the portfolio (Chap. 4 ); and a prioritized list of growth opportunities within and beyond the existing portfolio (Chap. 5 ). Now we can combine all these ingredients to define the future portfolio strategy of the company.

Date: 2019
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DOI: 10.1007/978-3-658-25426-1_6

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