Kommunikative Elemente von Corporate Architecture

Michael Kleinjohann
Additional contact information
Michael Kleinjohann: ISM International School of Management

Chapter 3 in Marketingkommunikation mit Corporate Architecture, 2021, pp 27-45 from Springer

Abstract: Zusammenfassung In der strategischen wie operativen Marketingkommunikation mit Corporate Architecture bedienen sich Unternehmen und Architekten einem Portfolio von kommunikativen Elementen, die singulär wie kombiniert eingesetzt werden.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-32789-7_3

Ordering information: This item can be ordered from
http://www.springer.com/9783658327897

DOI: 10.1007/978-3-658-32789-7_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().