Comparing Types of Research Designs

Stefan Hunziker () and Michael Blankenagel ()
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Stefan Hunziker: Hochschule Luzern
Michael Blankenagel: Hochschule Luzern

Chapter Chapter 5 in Research Design in Business and Management, 2021, pp 85-96 from Springer

Abstract: Abstract Every researcher chooses the research design that is best suited to generate the envisioned conclusions they like to draw. There are several types of research designs. Each is especially well suited to generate a specific type of conclusion. Commonly used research designs in business and management are design science, action research, single case, multiple case, cross-sectional, longitudinal, experimental and literature review research. The specific characteristics depicting these research design’s idiosyncrasies, differences, and fields of application of these research designs are gathered in a synopsis. Also, we pose questions that guide researchers to the research design, matching their objectives and personal preferences. This chapter also addresses the popular terms “triangulation” and “mixed methods” and puts them into the context of research design.

Date: 2021
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DOI: 10.1007/978-3-658-34357-6_5

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