Communication as a Strategic Management Task

Ulrich Gartner
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Ulrich Gartner: Gartner Communications

Chapter 2 in Corporate Communications In Restructuring Phases, 2021, pp 11-14 from Springer

Abstract: Abstract Professional communication support is a key success factor in the planning and implementation of a restructuring project. This chapter argues that the communication function must therefore be integrated into the strategic management of the project.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-34626-3_2

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DOI: 10.1007/978-3-658-34626-3_2

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