Identifying and Understanding Reference Groups

Ulrich Gartner
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Ulrich Gartner: Gartner Communications

Chapter 3 in Corporate Communications In Restructuring Phases, 2021, pp 15-43 from Springer

Abstract: Abstract The chances of success for communication in complex situations are the higher the more the communicator knows about the reference groups—definitely or potentially—involved. This chapter describes a structured process for identifying, analysing and evaluating relevant stakeholders in a restructuring.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-34626-3_3

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DOI: 10.1007/978-3-658-34626-3_3

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