Experteninterviews zu Marketing-Automation aus der Sicht von Unternehmen

Meike Terstiege (), Tim Alexander () and Tim Charly Schmacke ()
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Meike Terstiege: DOCMARKETEER
Tim Alexander: DEUTSCHE BANK
Tim Charly Schmacke: MERCEDES

A chapter in Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis, 2022, pp 283-294 from Springer

Abstract: Zusammenfassung In diesem Beitrag werden Tim Alexander von der Deutschen Bank und Tim Charly Schmacke von Mercedes Benz Consulting zu Marketingautomation aus der Sicht von Unternehmen interviewt.

Date: 2022
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DOI: 10.1007/978-3-658-35823-5_19

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