Experteninterviews zu Marketing-Automation aus der Sicht von Beratungen

Meike Terstiege (), Julia Behrens (), Matthias Hohlbach (), Angelika Yuki Köhler (), Simon Thun and Matt McNeany
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Meike Terstiege: DOCMARKETEER
Julia Behrens: ACCENTURE
Matthias Hohlbach: PWC Düsseldorf
Angelika Yuki Köhler: PWC Düsseldorf
Simon Thun: INTERBRAND
Matt McNeany: INTERBRAND

A chapter in Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis, 2022, pp 295-338 from Springer

Abstract: Zusammenfassung Die Interviews führte Meike Terstiege.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-35823-5_20

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DOI: 10.1007/978-3-658-35823-5_20

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