Experteninterviews zu Marketing-Automation aus der Sicht von Agenturen

Meike Terstiege (), Gordon Euchler (), Till Heckel (), Patrick Lindner () and Benjamin Pleißner ()
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Meike Terstiege: DOCMARKETEER
Gordon Euchler: BBDO
Till Heckel: TERRITORY
Patrick Lindner: TAGG-S Agenturgruppe
Benjamin Pleißner: BBDO

A chapter in Marketing-Automation – Erfolgsmodelle aus Forschung und Praxis, 2022, pp 339-352 from Springer

Abstract: Zusammenfassung Die Interviews führte Meike Terstiege.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-35823-5_21

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DOI: 10.1007/978-3-658-35823-5_21

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