 Threat to Stationary TradeGerrit Heinemann
Chapter 2 in Intelligent Retail, 2023, pp 21-108 from Springer Abstract: Abstract Especially in comparison to online retail, there is no denying that times have become more difficult for stationary retail: Stationary retailers are increasingly struggling with declining customer footfall and stagnating sales, while online retail has been able to grow enormously and become a growth driver for the entire retail industry. The unchecked shift from offline to online poses a central threat to stationary retail. This results from the increasing digitalization, which already determines a large part of everyday life and thus consumer behavior and customer expectations. It is also changing the demands on experience orientation and service. But the internationalization and “platformization” of retail is also putting considerable pressure on traditional retailers, especially since many of them are still refusing to undergo a digital transformation. To make matters worse, in the wake of increasing vacancies as well as changing mobility, the role of city centers is also changing, making them less dependent on retail. The new survival formula is called “customer centricity”, which, however, only works digitally based. Date: 2023 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38316-9_2 Ordering information: This item can be ordered from DOI: 10.1007/978-3-658-38316-9_2 Access Statistics for this chapter More chapters in Springer Books from Springer |
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